Santa Fe, New Mexico is known for its beautiful desert environment and clean air. Many of us suffering from allergies have been urged by our physicians to relocate to this still sparsely populated state. Now, there is another reason Santa Fe should figure prominently in your day-to-day lives.
Aroma Coffee of Santa Fe roasts coffee beans from a higher elevation than many other companies in the United States. They believe that this environment of rarified air provides a special feast for the senses used when consuming an excellent cup of coffee. Oddly enough, this company did not begin in New Mexico, but Oregon. It was the brainchild of a “stressed out” executive, Howard Stone, who sought a more pleasant way to earn a living. As Mr. Stone began to rack up victories in coffee roasting competitions, he took a visit to Santa Fe, New Mexico and for all practical purposes, never returned.
Finding his own paradise on Earth, Mr. Stone decided to relocate his coffee roasting business as well. It has proven to be a very profitable choice. Aroma Coffee is now served in some of the best restaurants in the country. As a Certified Organic Roaster, Mr. Stone has made a commitment to place quality before profit. The end product more than justifies the extra effort.
The Aroma Coffee philosophy doesn’t just stop with the product. Altruistic efforts to give back to the lands that have allowed this company to prosper include providing assistance to families from the same countries where this extraordinary product is harvested.
