This company celebrates coffee made the traditional way, poking a little fun at some of the newer coffee concoctions (Chocolate sprinkles anyone?). While offering these items and other forward-thinking foods, they wish to preserve the social tradition of the Italian espresso bar. Therefore, all of their coffee drinks begin with a base of espresso. In fact, they operate a chain of espresso bars throughout India and the Middle East, with the goal of sharing great coffee and the traditional Italian “coffee culture experience” with this part of the world. Early on, this company realized that developing luxury areas, such as Dubai, would need beautiful cafes in which to meet, greet, and discuss business or the events of the day within the confines of tradition.
Although patrons to Barista espresso bars are probably there for the great coffee, they can have the entire “restaurant experience,” if they wish. Other menu items include iced coffee items, smoothies and sandwiches. As you would find here in Borders or Barnes & Noble bookstores, many Planet M. or Shopper’s Stop stores have Barista espresso bars located within these stores. Taking a page from Starbucks, Barista has also begun offering their own compilations of music on compact disc. For the young adult set wishing to “hang out” while enjoying their coffee, board games are available.
Unlike other companies that are mainly subsidiaries of food manufacturers, Barista Coffee is a subsidiary of the Sterling InfoTech Group. Other diverse corporate entities within this conglomerate include Internet services, agricultural products and the fitness industry.
